Our Story
Established in 1990 by Deb Dishaw-Smith in Rochester, NY, Deborah Jean & Co. has evolved into a distinguished Women's Fashion Boutique celebrated for its affordability and distinctiveness. Offering a diverse range of contemporary styles spanning from XS to Plus sizes, our store invites you to explore our latest seasonal collection. Don't miss out on the best picks—visit us today. Our unwavering dedication to customer satisfaction ensures that we go above and beyond to ensure your happiness.
Meet The Owner
Deborah Jean Smith
Meet the visionary force behind Deborah Jean & Co., the one and only Deborah Jean Smith! 👑 A trailblazer in the world of fashion, Deborah brings her passion for affordable and unique styles to life. With an eye for trends and a commitment to empowering real women through fashion, she's curated a boutique that's a celebration of individuality.
As the founder, Deborah is more than a business owner; she's your fashion confidante, dedicated to making every woman feel confident and stylish. With her infectious energy and commitment to inclusivity, Deborah Jean Smith is not just shaping a brand; she's creating a community where affordable fashion meets the essence of real women. Join her on this style journey—it's not just about clothes, but a celebration of you! 💃✨
#DeborahJeanSmith #FashionVisionary #RealWomenRealStyle
Our Mission
"Empowering women with affordable elegance, Deborah Jean & Co. is committed to curating a diverse collection of unique and trendsetting fashion. Founded on the principles of inclusivity and exceptional customer satisfaction, we strive to provide a personalized shopping experience for every individual.
Our mission is to inspire confidence, celebrate individuality, and foster a sense of community through stylish and accessible apparel.
At Deborah Jean & Co., we believe that fashion is a powerful expression of identity, and our commitment is to help every woman embrace her own distinct style journey with grace and affordability."
Our Vision
"At Deborah Jean & Co., we envision a fashion-forward world where every woman embraces her unique style confidently. Our vision is to be the premier destination for affordable and distinctive women's fashion, offering a diverse range of sizes and trends.
Through curated collections and exceptional customer service, we aspire to empower women to express their individuality, fostering a community where fashion is inclusive, accessible, and a source of joy.
As we grow, our commitment remains unwavering: to inspire and elevate the style journey of every woman we touch, making Deborah Jean & Co. synonymous with confidence, affordability, and unparalleled fashion experiences."